Privacy Policy

We collect the following categories of personal information:

• Identifiers & contact data — name, email, phone, billing and shipping address.
• Order & transaction data — items purchased, amounts, and order history. Card details are entered directly with our payment processors; we do not store full card numbers.
• Communications — messages you send via our contact or wholesale forms.
• Technical & usage data — IP address, device/browser type, and pages viewed, collected via cookies and similar technologies (see our Cookie Policy).

• To process and deliver your orders and provide customer support.
• To respond to your inquiries and wholesale requests.
• To prevent fraud, secure our store, and meet legal obligations.
• With your consent, to send marketing and to measure how the store is used.

Where the GDPR applies, we rely on: performance of a contract (to fulfil your order), legitimate interests (to secure and improve the store), consent (for marketing and non-essential cookies, which you may withdraw at any time), and legal obligation (e.g. tax and accounting records).

We share personal data only with service providers who help us run the store, including:

• Payment processing — Stripe and PayPal process payments and may receive your name, contact and transaction details under their own privacy policies.
• Fulfilment & shipping — carriers and logistics partners to deliver your order.
• Email & forms — our email/messaging provider to reply to you.
• Analytics — only where you have consented.

We do not sell your personal information for money. See the CCPA section regarding “sharing” for advertising.

TRENDING GROUP, INC. is based in the United States. If you access the store from outside the US, your information will be transferred to and processed in the US and other countries where our providers operate, which may have different data-protection laws. Where required, we use appropriate safeguards (such as standard contractual clauses) for these transfers.

We keep personal data only as long as needed for the purposes above — typically the life of your relationship with us plus any period required for tax, accounting and legal compliance — then delete or anonymise it.

If you are in the EEA/UK, you have the right to:

• access, correct or delete your personal data;
• restrict or object to processing;
• data portability;
• withdraw consent at any time; and
• lodge a complaint with your local supervisory authority.

To exercise any right, email support@trendgrp.shop. We respond within the timeframes required by law.

If you are a California resident, you have the right to know the categories and specific pieces of personal information we collect, to request deletion, to correct inaccurate information, and to opt out of the “sale” or “sharing” of personal information. We will not discriminate against you for exercising these rights.

We do not sell your personal information for money. To opt out of any “sharing” for cross-context behavioural advertising, use the “Do Not Sell or Share My Personal Information” link in our footer, or adjust your cookie preferences. You can also email support@trendgrp.shop. This notice is reviewed at least every 12 months.

We use technical and organisational measures — including encrypted (SSL/TLS) connections and PCI-compliant payment processors — to protect your data. No method of transmission is 100% secure, but we work to safeguard your information.

Our store is intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us data, contact us and we will delete it.

We may update this Privacy Policy from time to time. The “last updated” date above reflects the latest version, and material changes will be highlighted on this page.